10DLC Field Reference
Complete reference for all fields, values, and options in 10DLC registration.
Entity Types
| Value | Description |
|---|
PRIVATE_PROFIT | Private for-profit company (most common) |
PUBLIC_PROFIT | Publicly traded company |
NON_PROFIT | Non-profit organization |
GOVERNMENT | Government entity (US only) |
SOLE_PROPRIETOR | Individual/sole proprietor |
Vertical Types (Industry)
| Value | Description |
|---|
REAL_ESTATE | Real estate, property management |
FINANCIAL | Banking, financial services |
HEALTHCARE | Medical, healthcare providers |
RETAIL | Retail, e-commerce |
PROFESSIONAL | Professional services |
AGRICULTURE | Agriculture, farming |
AUTOMOTIVE | Automotive, dealerships |
CONSTRUCTION | Construction, contractors |
EDUCATION | Schools, education |
ENERGY | Energy, utilities |
ENTERTAINMENT | Entertainment, events |
HOSPITALITY | Hotels, restaurants |
INSURANCE | Insurance providers |
LEGAL | Legal services |
MANUFACTURING | Manufacturing |
NONPROFIT | Non-profit organizations |
TECHNOLOGY | Tech companies, SaaS |
TELECOMMUNICATIONS | Telecom providers |
TRANSPORTATION | Transportation, logistics |
Campaign Use Cases
| Value | Description | Approval Time |
|---|
CUSTOMER_CARE | Customer support, service updates | 1-2 days |
2FA | Two-factor authentication | Instant |
ACCOUNT_NOTIFICATION | Account alerts, updates | 1-2 days |
MARKETING | Promotional messages | 3-5 days |
MIXED | Multiple use cases | 3-5 days |
DELIVERY_NOTIFICATION | Delivery updates | 1-2 days |
FRAUD_ALERT | Security, fraud alerts | 1-2 days |
HIGHER_EDUCATION | University communications | 1-2 days |
LOW_VOLUME | Low volume mixed messaging | 2-3 days |
POLLING_VOTING | Surveys, voting | 2-3 days |
PUBLIC_SERVICE_ANNOUNCEMENT | PSA messages | 1-2 days |
SECURITY_ALERT | Security notifications | 1-2 days |
Brand Relationship
| Value | Description |
|---|
BASIC_ACCOUNT | Standard relationship (most common) |
MEDIUM_ACCOUNT | Established relationship |
HIGH_ACCOUNT | Premium relationship |
Sample Message Requirements
- Minimum length: 20 characters
- Maximum length: 1,024 characters
- Required count: 3 minimum (5 recommended)
- Must include: Opt-out language (e.g., “Reply STOP to opt out”)
Compliance Booleans
| Field | Description | Default |
|---|
directLending | Direct lending/payday loans? | false |
ageGated | Age-restricted content? | false |
subscriberOptin | Requires user opt-in? | true |
subscriberOptout | Provides opt-out? | true |
subscriberHelp | Provides help keywords? | true |
embeddedLink | Contains URLs? | false |
embeddedPhone | Contains phone numbers? | false |
numberPool | Uses number pooling? | false |
Default Keywords
| Type | Default Value |
|---|
| Opt-in | "START, YES, SUBSCRIBE" |
| Opt-out | "STOP, QUIT, UNSUBSCRIBE, END" |
| Help | "HELP, INFO" |
Carriers require specific keywords. Using the defaults ensures compliance.
