Duplicate detection: If a phone number already exists in the campaign, it is silently skipped (not an error).
Phone normalization: Phone numbers are automatically normalized to E.164 format.
Immediate processing: New leads are added to the active campaign and will receive the starting message according to the campaign’s schedule.
Drip scheduling: If the campaign has drip messaging enabled, drip sequences are automatically scheduled for the new leads.
All lead fields supported: Any field from the contact object (address, company, custom fields) is stored and available for message variable substitution.